What Is Digital Marketing? Helpful information for Marketing in Today's Digital World


In the realm of business development and branding, going digital is perhaps all the buzz. So just what is digital marketing and how can we apply it to grow our businesses?

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Digital marketing is the advertising and promotion of companies and their brands through digital media channels. Digital media, currently, includes websites, social media marketing, radio, television, mobile and in many cases forms of traditionally non-digital media including billboards and transit signs. Essentially any marketing media that's delivered electronically is considered internet marketing.

This leaves only various forms of person-to-person (P2P) marketing, print advertising and direct marketing outside the digital marketing umbrella. Even so, print ads, direct mail, print directories, billboards and posters are common starting to connect to their digital counterparts. With stuff like URL landing pages, QR codes, web banner ad campaigns, online directories and text codes, traditional marketing techniques almost always has a internet marketing connection.

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Why the main focus on Digital Media?

The shift to digital media is being driven by marketing agencies, business owners and consumers alike. The ever-increasing demand to indicate quantifiable results makes going digital a fantasy for the digital marketing agency. Most digital media, including websites, social media and mobile advertising is much simpler to track than traditional marketing media including print advertising.

For business owners, many forms of digital advertising are extremely low cost. Having a website, engaging customers in conversations through social media marketing and e-mail marketing are low cost alternatives to print advertising and mail. These digital channels are around to businesses of any size, and help to even the stage for start-ups, small businesses and independent consultants seeking new company.

For consumers, the fast pace of life makes digital advertising absolutely essential. When consumers are in need of goods and services, gone are the days of thumbing by having a phonebook to find them. Now, we whip out our mobile devices or visit our computers for answers - and we find them fast.

Using Digital Media to create Your Business and Brand

It doesn't matter what size your business is - big or small to medium sized business / enterprise (SMB or SME) - you'll be able to effectively market your business through low-cost digital channels. The building blocks of your marketing efforts will be your website. Invest wisely with your website, and be sure who's does the following:

 Adequately represents your business and brand (feel and look, messaging)

 Adequately speaks to your target audience

 Can be found by searchers ahead search engines

 Is up-to-date and easily navigable

 Provides multiple channels for customer communication

 Connects along with other marketing efforts

Is always that you work with a professional web site design firm that is skilled in website development and search engine optimization. Because your website is the foundation from which all other digital channels will lead, it should be considered one of your top business investments.

When you have your website complete, the subsequent steps would be to launch regular monthly or bi-monthly e-mail campaigns, and fasten with customers via social media marketing. If you are truly on a shoestring budget, these are generally efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by another digital marketing agency. Be sure that all of your efforts lead customers returning to your website where they're able to fully engage with your small business, products and services, and choose the channels whereby they contact you.

Should you be interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for search engine optimisation and pay-per-click advertising. Many organisations today rely heavily on being found online to gain new customers. A standard misconception among businesses is that simply developing a website means that customers will see it. Not so. Your web site must be built with specific key words and phrases, meta data, page content and linking strategies that will help it reach top search rankings.

Because many keywords and phrases have stiff competition for top level search rankings, you will need to supplement your organic search engine optimization efforts with pay-per-click advertising. Getting established with pay-per-click promotional initiatives can be a little daunting, but a little time, effort and instruction, this too can be accomplished in-house, or for a fair cost through an outside internet marketing agency.

Beyond e-mail, social media marketing and search engine marketing, you can venture into a host of other online marketing efforts. Mobile advertising, radio, television, electronic billboards plus much more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into the foundation - your small business website.

If you have the means, a smart investment would be to hire the services of a digital marketing agency to assist in your marketing efforts. Today, many digital agencies offer multiple levels of service to accommodate businesses large and small.

Digidaze is a digital marketing agency in Maryland which offers digital marketing services to small to medium sized Maryland businesses. We have been a full-service digital marketing agency in MD providing a host of in-house digital marketing agency services.